Napa, CA

Moderate RegulationsMarket Score: 8.3/10

Last updated: January 2026 - Source: AirDNA

Avg Nightly Rate

$325

Avg Occupancy

63%

Est. Annual Revenue

$74,698

Demand Trend

Stable

Market Overview

Napa, CA is a moderate short-term rental market with an average nightly rate of $325, 63% average occupancy, and an estimated $74,698 in annual revenue. InvestorVerdict rates it 8.3/10 for STR investment potential (demand trend: stable).

Regulation Status: moderate

Napa County permit required. City of Napa has stricter rules.

Top Neighborhoods

Downtown NapaYountvilleCalistoga

Key Demand Drivers

BottleRockWine AuctionHarvest Season

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Frequently Asked Questions

What is the average Airbnb nightly rate in Napa, CA?

The average short-term rental nightly rate in Napa is $325, based on AirDNA data.

Are short-term rentals legal in Napa?

Napa is a moderate STR market. Napa County permit required. City of Napa has stricter rules.

Investment Risk Disclaimer

STR market data for Napa is sourced from AirDNA and is for educational purposes only. Market conditions and regulations change frequently. Always conduct thorough due diligence before investing.