Gatlinburg, TN
Friendly RegulationsMarket Score: 9.1/10Last updated: January 2026 - Source: AirDNA
Avg Nightly Rate
$225
Avg Occupancy
74%
Est. Annual Revenue
$60,727
Demand Trend
Growing
Market Overview
Gatlinburg, TN is a friendly short-term rental market with an average nightly rate of $225, 74% average occupancy, and an estimated $60,727 in annual revenue. InvestorVerdict rates it 9.1/10 for STR investment potential (demand trend: growing).
Regulation Status: friendly
STR-friendly tourism market. Minimal restrictions.
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Try STR Revenue EstimatorFrequently Asked Questions
What is the average Airbnb nightly rate in Gatlinburg, TN?
The average short-term rental nightly rate in Gatlinburg is $225, based on AirDNA data.
Are short-term rentals legal in Gatlinburg?
Gatlinburg is a friendly STR market. STR-friendly tourism market. Minimal restrictions.
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Investment Risk Disclaimer
STR market data for Gatlinburg is sourced from AirDNA and is for educational purposes only. Market conditions and regulations change frequently. Always conduct thorough due diligence before investing.