Gulf Shores, AL

Friendly RegulationsMarket Score: 8/10

Last updated: January 2026 - Source: AirDNA

Avg Nightly Rate

$185

Avg Occupancy

63%

Est. Annual Revenue

$42,529

Demand Trend

Growing

Market Overview

Gulf Shores, AL is a friendly short-term rental market with an average nightly rate of $185, 63% average occupancy, and an estimated $42,529 in annual revenue. InvestorVerdict rates it 8/10 for STR investment potential (demand trend: growing).

Regulation Status: friendly

Alabama STR-friendly state. Gulf Shores has permissive regulations.

Top Neighborhoods

East BeachWest BeachOrange Beach

Key Demand Drivers

Hangout Music FestNational Shrimp FestivalSpring Break

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Frequently Asked Questions

What is the average Airbnb nightly rate in Gulf Shores, AL?

The average short-term rental nightly rate in Gulf Shores is $185, based on AirDNA data.

Are short-term rentals legal in Gulf Shores?

Gulf Shores is a friendly STR market. Alabama STR-friendly state. Gulf Shores has permissive regulations.

Investment Risk Disclaimer

STR market data for Gulf Shores is sourced from AirDNA and is for educational purposes only. Market conditions and regulations change frequently. Always conduct thorough due diligence before investing.